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Repairing Brand-to-Consumer Relations: Gen-Z’s Tendency Towards Advertisement Aversive Behavior and Solutions
Katherine G Communications, Clark University School of Professional Studies CAPSTONE PRACTICUM Dr. Julie Frechette April, 2026 Introduction It is no surprise to anyone in the industry to say that marketing and advertisement has drastically changed over the past 40 years. The internet itself was only invented in 1983, quickly followed by the invention and rise of social media less than 20 years later in 1997. From advertisement being a game largely of magazines and TV, to a